{"id":642,"date":"2016-10-20T11:07:11","date_gmt":"2016-10-20T09:07:11","guid":{"rendered":"http:\/\/lexgoapp.com\/?p=642"},"modified":"2023-03-18T19:42:19","modified_gmt":"2023-03-18T18:42:19","slug":"guia-estilo-abogado-lexgoapp","status":"publish","type":"post","link":"https:\/\/lexgoapp.com\/blog\/guia-estilo-abogado-lexgoapp\/","title":{"rendered":"5 tips para mejorar tu perfil en LexGoApp por Paula Fdez-Ochoa"},"content":{"rendered":"<p><a href=\"https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2016\/10\/PAULAFDEZOCHOA.jpg\" rel=\"attachment wp-att-680\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-680 alignleft\" src=\"https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2016\/10\/PAULAFDEZOCHOA-192x300.jpg\" alt=\"Paula Fernandez Ochoa\" width=\"243\" height=\"382\" \/><\/a><\/p>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>El de hoy\u00a0es un post especial. Hemos pedido ayuda a una experta en marketing jur\u00eddico para crear\u00a0una peque\u00f1a gu\u00eda para abogados que quieren estar en LexGoApp. <strong>Paula Fern\u00e1ndez-Ochoa, socia de +MoreThanLaw, consultora de Marketing Jur\u00eddico y Marca Personal, nos da las claves para que tu perfil de abogado en LexGoApp est\u00e9 completo y muestre lo mejor de ti.<\/strong> \u00a1Gracias Paula!<\/div>\n<p><strong>La #tecnolog\u00eda e #innovaci\u00f3n cada vez forman una parte m\u00e1s esencial en el sector legal,<\/strong> de la mano de equipos multidisciplinares, reduciendo costes en los servicios y ofreciendo nuevas oportunidades en el mercado. As\u00ed van naciendo nuevas aplicaciones para abogados, entre las que se encuentra LexGoApp. <strong>Si has decidido tener tu perfil en esta app, te recomiendo que optimices la informaci\u00f3n que compartes, pues m\u00e1s all\u00e1 de su funci\u00f3n principal de ser un nuevo canal de captaci\u00f3n de clientes, es un medio para tener visibilidad y gestionar tu #MarcaPersonal.<\/strong><\/p>\n<p>Aqu\u00ed van 5 breves y sencillas recomendaciones para gestionar bien tu perfil en LexGoApp y recibir consultas:<\/p>\n<ol>\n<li><strong>FOTO: <\/strong>Es imprescindible subir una foto para generar confianza. Los perfiles con foto reciben un 70% m\u00e1s de consultas. Y como todo contenido que compartas, la foto tiene que ser de calidad, acorde con tu sector de actividad y especialidad. Y siempre mejor sonriendo, transmitiendo una imagen positiva.<\/li>\n<li><strong>DIRECCI\u00d3N: <\/strong>Es importante que cuando est\u00e9s realizando el registro, posiciones el<strong> lugar donde ejerces<\/strong>, a trav\u00e9s de (i) geolocalizaci\u00f3n -funcionalidad cada vez m\u00e1s en auge-, (ii) introduciendo tu direcci\u00f3n en el buscador o (iii) con tu c\u00f3digo postal. Cualquiera de las tres opciones es v\u00e1lida. De este modo, los usuarios que est\u00e9n cerca tendr\u00e1n en esto una raz\u00f3n m\u00e1s para contactar contigo.<\/li>\n<li><strong>DESCRIPCI\u00d3N: <\/strong>Exp\u00f3n brevemente tu<strong> experiencia <\/strong>y cu\u00e1l es tu<strong> propuesta de valor, <\/strong>tu <strong>ventaja competitiva en el mercado, <\/strong>tu diferenciaci\u00f3n. Hay mucha competencia en el sector legal y tienes que destacar -en positivo- para ser la opci\u00f3n elegida.<\/li>\n<li><strong>FOCAL\u00cdZATE: <\/strong>Determina bien tu estrategia, a partir de lo que definir tu<strong> especialidad, <\/strong>pues los usuarios llegan a LexGoApp en <strong>busca de abogado especialista.<\/strong> La App te permite elegir como m\u00e1ximo dos \u00e1reas de pr\u00e1ctica, por lo que elige aqu\u00e9lla o aqu\u00e9llas en las que eres experto y com\u00e9ntalo en la Descripci\u00f3n (punto 3).<\/li>\n<li><strong>ARGOT: <\/strong>En ocasiones, cuando estamos acostumbrados a utilizar tecnicismos, anglicismos o argot propio de nuestra profesi\u00f3n, olvidamos que nuestros clientes no est\u00e1n tan familiarizados con ellos. Por tanto, \u00a0<strong>adecua tu manera de expresarte<\/strong> para poder tener una comunicaci\u00f3n fluida con tu cliente, siendo jur\u00eddicamente preciso pero con un lenguaje m\u00e1s cercano. Y aseg\u00farate siempre de que tu cliente \/ potencial cliente ha entendido cuanto le has trasladado.<\/li>\n<\/ol>\n<p>Despu\u00e9s de completar tu perfil correctamente, ir\u00e1s recibiendo consultas y ser\u00e1 imprescindible no s\u00f3lo que des un buen asesoramiento jur\u00eddico sino tambi\u00e9n que ofrezcas calidad en su prestaci\u00f3n: rapidez y precisi\u00f3n en respuesta, atenci\u00f3n, etc.<\/p>\n<p>Si por tu modelo de negocio crees que esta herramienta puede ayudarte en su posicionamiento y desarrollo de negocio, hay un perfil de LexGoApp est\u00e1 esperando que lo actualices.<\/p>\n<p>Descarga LexGoApp\u00a0para <a href=\"https:\/\/itunes.apple.com\/us\/app\/id1122953802?utm_source=Blog&amp;utm_medium=blog&amp;utm_campaign=Legaltech\">iOS <\/a>y\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ingravity.lexgo&amp;utm_source=Blog&amp;utm_medium=blog&amp;utm_campaign=Legaltech\">Android<\/a><\/p>\n<p><a href=\"https:\/\/lexgoapp.com\/\">www.lexgoapp.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El de hoy\u00a0es un post especial. Hemos pedido ayuda a una experta en marketing jur\u00eddico para crear\u00a0una peque\u00f1a gu\u00eda para abogados que quieren estar en LexGoApp.\u2026<\/p>\n","protected":false},"author":5,"featured_media":683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lexgoapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tips para mejorar tu perfil en LexGoApp por Paula Fdez-Ochoa - LexGoApp Blog<\/title>\n<meta name=\"description\" content=\"Paula Fern\u00e1ndez Ochoa tiene 5tips para que tu perfil destaque entre los perfiles de abogados en LexGoApp. Mejora tu marca personal y consigue m\u00e1s consultas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lexgoapp.com\/blog\/guia-estilo-abogado-lexgoapp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips para mejorar tu perfil en LexGoApp por Paula Fdez-Ochoa - 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