{"id":3990,"date":"2020-11-17T13:56:38","date_gmt":"2020-11-17T12:56:38","guid":{"rendered":"https:\/\/lexgoapp.com\/blog\/?p=3990"},"modified":"2020-11-19T08:01:53","modified_gmt":"2020-11-19T07:01:53","slug":"como-sacarle-provecho-al-boton-de-compras-de-whatsapp","status":"publish","type":"post","link":"https:\/\/lexgoapp.com\/blog\/como-sacarle-provecho-al-boton-de-compras-de-whatsapp\/","title":{"rendered":"C\u00f3mo sacarle provecho al bot\u00f3n de compras de Whatsapp"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Por Alfredo Cort\u00e9s. Experto en marketing jur\u00eddico. Socio director de Alfredo Cort\u00e9s Consultores <\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"500\" src=\"https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/alfredo-cortes-experto-en-mk-juridico-1.jpg\" alt=\"\" class=\"wp-image-4002\" srcset=\"https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/alfredo-cortes-experto-en-mk-juridico-1.jpg 375w, https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/alfredo-cortes-experto-en-mk-juridico-1-225x300.jpg 225w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Alfredo Cort\u00e9s. Experto en marketing jur\u00eddico. Socio director de Alfredo Cort\u00e9s Consultores <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> El pasado d\u00eda 10 de noviembre Whatsapp lanzo para todo el mundo su esperado bot\u00f3n de compras. Si bien en un inicio uno puede pensar que esta funci\u00f3n no tiene utilidad alguna para un despacho de abogados no tiene porque ser as\u00ed, como veremos a continuaci\u00f3n. <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4uAORhr8vz3MxxihkY0QYfG88EpBXgDqE1S3Hu2jE562PDhNQoK9DGluL4BSLCvmaCCC9FjHrO8RUPd2OqQc6gejRtGkUxnjuYK2bPbTEZ4hyYbOBKp8xHVeZukr4IeF-oL9O0SEN39b_2ETzw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El pasado d\u00eda 10 de noviembre Whatsapp lanzo para todo el mundo su esperado bot\u00f3n de compras. Si bien en un inicio uno puede pensar que esta funci\u00f3n no tiene utilidad alguna para un despacho de abogados no tiene porque ser as\u00ed, como veremos a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatsapp es hoy en d\u00eda una red usaba mundialmente para comunicarnos con clientes, proveedores, familiares y amigos, est\u00e1 ya aceptada como un canal de comunicaci\u00f3n no solo personal sino tambi\u00e9n profesional. El uso de esta herramienta de mensajer\u00eda est\u00e1 normalizado si bien el sector legal tiene sus peculiaridades y hablamos de esta herramienta como herramienta de comunicacion de servicios no de env\u00edo de documentos o informaci\u00f3n confidencial.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Repasemos un poco porqu\u00e9 es tan importante esta red.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>En febrero de 2014 Facebook se movi\u00f3 para adquirir WhatsApp por $ 19 mil millones, que sigue siendo su adquisici\u00f3n m\u00e1s grande hasta la fecha.<\/li><li>1.5 mil millones de usuarios en 180 pa\u00edses hacen de WhatsApp la aplicaci\u00f3n de mensajer\u00eda m\u00e1s popular del mundo: 0.2 mil millones m\u00e1s que el compa\u00f1ero estable Facebook Messenge.<\/li><li>Mil millones de usuarios activos diarios de WhatsAp.<\/li><li>Tres millones de usuarios de WhatsApp Business.<\/li><li>65 mil millones de mensajes de WhatsApp enviados por d\u00eda, o 29 millones por minuto<\/li><li>Dos mil millones de minutos dedicados a hacer llamadas de voz y video de WhatsApp por d\u00eda.<\/li><li>55 millones de videollamadas de WhatsApp realizadas por d\u00eda, con una duraci\u00f3n total de 340 millones de minutos.<\/li><li>En octubre de 2018, WhatsApp estaba en el puesto n\u00famero uno en un ranking de aplicaciones de mensajer\u00eda global, con unos 200 millones de usuarios m\u00e1s que Facebook Messenger.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El siguiente gr\u00e1fico data de principios de 2019, con un n\u00famero de usuarios de WhatsApp <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4uAORhr8vz3MxxihkY0QYfG88EpBXgDqE1S3Hu2jE562PDhNQoK9DGluL4BSLCvmaCCC9FjHrO8RUPd2OqQc6gejRtGkUxnjuYK2bPbTEZ4hyYbOBKp8xHVeZukr4IeF-oL9O0SEN39b_2ETzw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Podemos ver claramente que WhatsApp es una de las mejores aplicaciones del mundo. Desde la edici\u00f3n 2018 de este mismo informe, se ha adelantado a Facebook Messenger, lo que la convierte en la aplicaci\u00f3n m\u00e1s grande del mundo fuera de los aparentemente intocables Facebook y YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si nos centramos en su uso en Espa\u00f1a la app es la m\u00e1s usada para el env\u00edo de mensajes y ha alcanzado el 93,1 % de usuarios entre quienes utilizan un \u00absmartphone\u00bb, seg\u00fan la \u00faltima encuesta Panel de Hogares de la Comisi\u00f3n Nacional de los Mercados y la Competencia (CNMC).<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/XqIuAaleU25LqS4aPYk2vDtE-i05yDQEkVw3Luj0a2eFnFFMPycbk9xfjjgYAhheZp4TwPaYVHWTjgPVxXqyBwgSvEHiFz-SVilb4P7tPLtXclfHLVnnT82hTUYdxjyJh57riWOO3aFMXZ12gw\" alt=\"Plataformas mayor uso en Espa\u00f1a\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed mismo este tipo de dispositivos&nbsp; son los m\u00e1s usados para conectarse a internet, pues el 90 % de los usuarios entran al menos una vez a la semana.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/O91nmk8fCjRGIBfvWmhGdpweV4Ca0p4SRgE2FXvXY-_F1yk6_UUTFZ0zZb9FWEaHtJzKaBfSgJnd58y0nrYFK-wilBNwNqZ8SR_MK9qDEeZLC9s3WoYASzXi1f8FNpcDx2sqH3yPaHgAJy10tw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed ampliamos el estudio obtenemos estos datos, el 64% de la poblaci\u00f3n latinoamericana afirma usar WhatsApp, dependiendo su uso de pa\u00eds a pa\u00eds. En la infograf\u00eda de Statista,&nbsp; podemos ver c\u00f3mo Costa Rica se lleva el primer puesto de la regi\u00f3n, alcanzando una penetraci\u00f3n del 83%.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por qu\u00e9 es interesante el bot\u00f3n de compra de Whatsapp.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para poder habilitar el bot\u00f3n de compra debes tener una perfil de whatsapp business, y si partimos de la base de que whatsapp va a ser un canal de comunicaci\u00f3n com\u00fan con tus clientes tener este perfil te interesa por estas razones:<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Puedes crear un perfil de empresa. Podr\u00e1s describir qui\u00e9n eres y qu\u00e9 es lo que hace \u00fanico a tu despacho, podr\u00e1s detallar m\u00e9todos de contacto alternativos,&nbsp;p\u00e1gina web y tu horario comercial.<\/li><li>Cuentas verificadas. As\u00ed tus clientes tendr\u00e1n la garant\u00eda de estar hablando tu despacho.<\/li><li>Mensajes de bienvenida autom\u00e1ticos. Se pueden programar para dar la bienvenida a nuevos clientes de tu bufete.<\/li><li>Mensajes de ausencia autom\u00e1ticos.<\/li><li>Con Whatsapp Business puedes categorizar (segmentar) a tus clientes mediante etiquetas y as\u00ed comunicarte de manera m\u00e1s eficiente con ellos.<\/li><li><\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"344\" src=\"https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/image-1.png\" alt=\"\" class=\"wp-image-3995\" srcset=\"https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/image-1.png 193w, https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/image-1-168x300.png 168w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ventajas que aporta tener el bot\u00f3n de compra:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Nos permite tener un catalogo de servicios en la propia herramienta desde donde el potencial cliente puede acceder sin necesidad de conectarse a la web.&nbsp;<\/li><li>Si le interesa puede pedir una cita o que le ampliemos la informaci\u00f3n en la misma herramienta.<\/li><li>No es obligatorio publicar los honorarios por lo que el cliente s\u00ed est\u00e1 interesado deber\u00e1 contactar con nosotros igualmente.&nbsp;<\/li><li>Es un canal que controlamos al 100%, al igual que la web.<\/li><li>Aporta rapidez a la comunicaci\u00f3n.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"366\" src=\"https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/image-6.png\" alt=\"\" class=\"wp-image-4000\" srcset=\"https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/image-6.png 212w, https:\/\/lexgoapp.com\/blog\/wp-content\/uploads\/2020\/11\/image-6-174x300.png 174w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s interesado en crear tu perfil de WhatsApp Business para tu despacho puedes ver c\u00f3mo se habilita en este <a href=\"https:\/\/www.linkedin.com\/pulse\/c%25C3%25B3mo-habilitar-tu-perfil-de-whatsapp-business-alfredo-cort%25C3%25A9s-cubero\/\">link.<\/a>&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Alfredo Cort\u00e9s. Experto en marketing jur\u00eddico. Socio director de Alfredo Cort\u00e9s Consultores Alfredo Cort\u00e9s. Experto en marketing jur\u00eddico. Socio director de Alfredo Cort\u00e9s Consultores El\u2026<\/p>\n","protected":false},"author":5,"featured_media":4003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150],"tags":[],"class_list":["post-3990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abogacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo sacarle provecho al bot\u00f3n de compras de Whatsapp - LexGoApp Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lexgoapp.com\/blog\/como-sacarle-provecho-al-boton-de-compras-de-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo sacarle provecho al bot\u00f3n de compras de Whatsapp - LexGoApp Blog\" \/>\n<meta property=\"og:description\" content=\"Por Alfredo Cort\u00e9s. Experto en marketing jur\u00eddico. Socio director de Alfredo Cort\u00e9s Consultores Alfredo Cort\u00e9s. Experto en marketing jur\u00eddico. 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Experto en marketing jur\u00eddico. Socio director de Alfredo Cort\u00e9s Consultores Alfredo Cort\u00e9s. Experto en marketing jur\u00eddico. 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